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Foot-traffic intelligence for downtown businesses
Know exactly how many people walk through your door.
Pulse is a small, discreet sensor that mounts above your entrance. It counts every person who walks in and out in real time, forecasts your busiest hours, and puts your business on the live downtown map that customers already use.
Limited installation slots each month · Application required
How it works
Three steps. Fifteen minutes. Then it just runs.
1
Apply and get approved
Tell us about your business. We review each application to make sure Pulse is a fit for your space, your hours, and your customer volume.
2
We install it for you
Our team mounts the sensor above your main entrance and plugs it into a nearby outlet. No electrician, no drilling, no rewiring — fifteen minutes and we're gone.
3
Data starts flowing
Your business appears on the live downtown map the same day. Your business dashboard opens with live occupancy, demand forecasts, and hourly patterns.
Installation
Zero disruption to your space.
The sensor is small enough to disappear above your door frame. It runs on a standard wall outlet — the same kind your point-of-sale uses — with a thin cable that hides inside a paintable trim channel. No visible wiring. No landlord permission for standard storefront installs.
- Fits any doorway up to 2.4m wide
- Runs on your existing WiFi (cellular available on request)
- Plugs into any standard 120V outlet
- Pauses cleanly during power outages
The device
Built to count people, not watch them.
Pulse doesn't record video. It doesn't capture faces. It doesn't identify individuals. It counts every person who crosses the threshold, in each direction, and nothing else. No information about any specific customer is ever stored, sent, or seen.
Size
110 × 55 × 22 mm
Smaller than a paperback book. Off-white housing with a brushed metal face.
Power
Standard USB-C
Uses less than $1 of electricity per year. No batteries to replace.
Connectivity
Your WiFi
Cellular fallback available on request for locations without WiFi.
Accuracy
98%+ in typical doorways
Detects entries and exits separately, in real time.
Privacy
No cameras. No faces.
People are counted, never identified. No image or biometric data captured.
Warranty
Covered for life of subscription
Failed unit replaced within 48 hours at no additional cost.
Pricing
One plan. No surprises.
Pulse Pro
$99/ month
Billed annually · sensor and installation included
- Live occupancy dashboard for your business
- 48-hour demand forecast built from your own history
- Weekly heatmap and anonymized peer benchmarks
- Automatic listing on the public downtown map
- Sensor hardware, installation, and lifetime replacement
- Email and phone support
Featured placement
+ $50 / month
Your business appears in the featured section of the consumer map. Available to any subscriber, capped by category so the section doesn't clutter.
Apply to install
Tell us about your business.
We install a limited number of sensors each month and review each application to make sure Pulse is a good fit for your space and goals. Expect a response within two business days.
Common questions
Answers.
Does Pulse use cameras or record video?
No. The sensor is not a camera. It uses a beam-based counting technology that measures when a person crosses the threshold of your doorway and in which direction. No image, video, or biometric information is ever captured, stored, or transmitted.
How accurate is the count?
In typical single-entrance storefronts, accuracy exceeds 98% over the course of a day. Extremely wide doorways or unusual foot-traffic patterns (very large groups walking abreast) can slightly reduce accuracy, which we account for during install.
What happens during a power outage or WiFi outage?
The sensor pauses cleanly during a power outage and resumes automatically when power returns. Brief WiFi drops are handled by local buffering, so no counting data is lost during short outages.
Do I own the data from my business?
Yes. Your business's occupancy data belongs to you. Pulse uses aggregated, anonymized data to power the public consumer map and peer benchmarks, but never sells or shares any individual business's raw data.
Can I cancel?
Yes. Annual plans are prepaid; if you cancel mid-year we prorate a refund and retrieve the sensor at our expense.
Why do I need to apply instead of buying directly?
We install a limited number of sensors each month and want to make sure Pulse is a good fit for your space and your goals before we commit installation time. Our current focus is walkable downtowns in Virginia small cities, and we prioritize businesses in those areas.
Do you sell sensors without the subscription?
Not at this time. The sensor and the software are designed to work together, and our installation, warranty, and replacement guarantees depend on the ongoing relationship. If you have a specific need that falls outside our standard offer, contact us and we'll discuss.